Projects

Strategic marketing and growth projects for Italian and international brands. From awareness campaigns to full-funnel activation, each case demonstrates the integration of strategy, data, and execution to drive business impact.

(FW 01) — WORK

(FW 01) — WORK

Healthcare digital platform CUP Solidale promoting private medical bookings in Italy, strategic marketing and growth project developed within Alessandro Brancati Marketing, Technology & Growth Studio

CUP SOLIDALE

Healthcare digital platform CUP Solidale promoting private medical bookings in Italy, strategic marketing and growth project developed within Alessandro Brancati Marketing, Technology & Growth Studio

HealthTech / Digital Healthcare

Healthcare digital platform CUP Solidale promoting private medical bookings in Italy, strategic marketing and growth project developed within Alessandro Brancati Marketing, Technology & Growth Studio

CUP SOLIDALE

HealthTech / Digital Healthcare

Santagostino Psiche large-format digital billboard at Milan Centrale train station featuring mental health messaging with 50% discount offer for psychologist and dentist services - strategic OOH campaign by Alessandro Brancati Marketing & Growth Studio

SANTAGOSTINO PSICHE

Santagostino Psiche large-format digital billboard at Milan Centrale train station featuring mental health messaging with 50% discount offer for psychologist and dentist services - strategic OOH campaign by Alessandro Brancati Marketing & Growth Studio

Healthcare / Mental Wellness

Santagostino Psiche large-format digital billboard at Milan Centrale train station featuring mental health messaging with 50% discount offer for psychologist and dentist services - strategic OOH campaign by Alessandro Brancati Marketing & Growth Studio

SANTAGOSTINO PSICHE

Healthcare / Mental Wellness

Pampers Coccole Raccolta Punti loyalty program promotional banner featuring children playing with toys and rewards, showcasing points collection system for discounts and prizes - loyalty strategy and first-party data infrastructure developed by Alessandro Brancati Marketing & Growth Studio

PAMPERS

Pampers Coccole Raccolta Punti loyalty program promotional banner featuring children playing with toys and rewards, showcasing points collection system for discounts and prizes - loyalty strategy and first-party data infrastructure developed by Alessandro Brancati Marketing & Growth Studio

FMCG / Parenting

Pampers Coccole Raccolta Punti loyalty program promotional banner featuring children playing with toys and rewards, showcasing points collection system for discounts and prizes - loyalty strategy and first-party data infrastructure developed by Alessandro Brancati Marketing & Growth Studio

PAMPERS

FMCG / Parenting

CoopVoce brand campaign featuring artist AKA 7even with empowering message "Libera La Tua Voce" (Free Your Voice) showcasing Gen Z authentic self-expression and mobile connectivity freedom - strategic brand repositioning and youth market activation by Alessandro Brancati Marketing & Growth Studio

COOP VOCE

CoopVoce brand campaign featuring artist AKA 7even with empowering message "Libera La Tua Voce" (Free Your Voice) showcasing Gen Z authentic self-expression and mobile connectivity freedom - strategic brand repositioning and youth market activation by Alessandro Brancati Marketing & Growth Studio

Telco / Retail

CoopVoce brand campaign featuring artist AKA 7even with empowering message "Libera La Tua Voce" (Free Your Voice) showcasing Gen Z authentic self-expression and mobile connectivity freedom - strategic brand repositioning and youth market activation by Alessandro Brancati Marketing & Growth Studio

COOP VOCE

Telco / Retail

PINKO advertising featuring Lily Aldridge in contemporary western styling with leather jacket and striped accessories against dramatic sky backdrop with international flagship locations - 9-market digital property supervision and localized content strategy by Alessandro Brancati Marketing & Growth Studio

PINKO

PINKO advertising featuring Lily Aldridge in contemporary western styling with leather jacket and striped accessories against dramatic sky backdrop with international flagship locations - 9-market digital property supervision and localized content strategy by Alessandro Brancati Marketing & Growth Studio

Fashion / Retail

PINKO advertising featuring Lily Aldridge in contemporary western styling with leather jacket and striped accessories against dramatic sky backdrop with international flagship locations - 9-market digital property supervision and localized content strategy by Alessandro Brancati Marketing & Growth Studio

PINKO

Fashion / Retail

Eataly Alti Cibi location exterior showcasing modern architectural design with marble aesthetics and premium positioning in urban setting - multi-market brand presence and geo-localized media strategy developed by Alessandro Brancati Marketing & Growth Studio

EATALY

Eataly Alti Cibi location exterior showcasing modern architectural design with marble aesthetics and premium positioning in urban setting - multi-market brand presence and geo-localized media strategy developed by Alessandro Brancati Marketing & Growth Studio

Retail / Food

Eataly Alti Cibi location exterior showcasing modern architectural design with marble aesthetics and premium positioning in urban setting - multi-market brand presence and geo-localized media strategy developed by Alessandro Brancati Marketing & Growth Studio

EATALY

Retail / Food

Amazon fulfillment center diverse team of warehouse employees in safety vests showcasing inclusive workplace culture, gender diversity, and collaborative team environment in modern logistics facility - employer branding campaign emphasizing inclusivity, team spirit, and growth opportunities following reputational crisis, strategic repositioning by Alessandro Brancati Marketing & Growth Studio via Adecco

AMAZON (via Adecco)

Amazon fulfillment center diverse team of warehouse employees in safety vests showcasing inclusive workplace culture, gender diversity, and collaborative team environment in modern logistics facility - employer branding campaign emphasizing inclusivity, team spirit, and growth opportunities following reputational crisis, strategic repositioning by Alessandro Brancati Marketing & Growth Studio via Adecco

Logistics / HR Tech

Amazon fulfillment center diverse team of warehouse employees in safety vests showcasing inclusive workplace culture, gender diversity, and collaborative team environment in modern logistics facility - employer branding campaign emphasizing inclusivity, team spirit, and growth opportunities following reputational crisis, strategic repositioning by Alessandro Brancati Marketing & Growth Studio via Adecco

AMAZON (via Adecco)

Logistics / HR Tech